Behind the Brand

Why should Bewitching Looks be your go to nail polish brand?

They are ethically manufactured:

  • All of our bases and liquid pigments are 10 free. This means they are definitely free from Toluene, Formaldehyde, Dibutyl Phthalate (DBP), Camphor, Formaldehyde resin, Xylene, Triphenyl Phosphate, Ethyl Tosylamide, Acetone and Parabens. These are known toxic chemicals that are present in a lot of mass manufactured nail polishes, but they don’t need to be.
  • All of our polishes and base ingredients are cruelty free. Nothing has been tested on animals and none of our ingredients contain animal derived products
  • Our polishes are made in small batches so there is no wasting of materials or ingredients.
  • Where possible all of our packaging is made from recycled and/or recyclable materials.
  • We have future plans for a bottle return scheme where we will offer discount codes for returns of multiple polish bottles for reuse.

They have a story and magic:

  • Every polish collection is based on a magical theme. From Faeries and Dryads, Kelpies and Witches to Crystals and Chakras each collection has taken inspiration from something magical and mystical.
  • Each and every polish has its own Name and Birth Date. It has a Star sign, a name meaning and a numerological path, when you wear one of our polishes you can shape your own life the way you want.
  • Every collection is given an Astro Fable reading, this is similar to Tarot, Oracle and Angel card readingsĀ but with a greater influence taken from universal energies and the Law of Attraction. A copy of the reading is included in the collection and subscription boxes and when you wear colours from that collections you are bringing new influences into your life path.

They help to lift and empower you:

  • We all want to reach for the stars and our brand logo is based on an eye rune coupled with stars to represent insight, awareness and reaching for your highest achievement. Every time you use one of our polishes remember you can achieve all your dreams andĀ  let the Universe know your intentions, nothing will come into your life if you keep it in your head.
  • Our polishes bring excitement, joy and wonder. Each bottle is a little piece of magic waiting to enter your life.
  • When you wear a Bewitching Looks polish you are giving yourself a daily treat and telling yourself you are beautiful, special and deserving of great things.
  • Our magical polishes can give you the confidence to express yourself and take on life’s challenges with a smile.